Peach Blossom Media is a Singapore-based creative studio recognised for its pioneering contributions to the country’s early animation industry. Founded by Sung Lin Gun, the studio was among the first in Singapore to develop original animated content for regional broadcast and international audiences.

Peach Blossom Media is distinguished as the first (and only) Singapore animation studio to win an Emmy Award and the only local recipient of the Golden Bell Award for Best Animation, marking two significant milestones in Singapore’s media history.

Rooted in a philosophy of story-led craft, the studio’s work spans animation, illustration, motion design, character development, and mixed-media visual production. For over a decade, Peach Blossom Media helped shape Singapore’s creative landscape through original IP, hands-on artistry, and a commitment to clear, character-driven storytelling.

Today, PBM continues to serve as both a creative label and an archive of early Singapore animation achievements—reflecting a legacy built on innovation, cross-disciplinary craftsmanship, and industry “firsts.”